Clearer, Closer, Better

"Clearer, Closer, Better: How Successful People See the World"

In "Clearer, Closer, Better," award-winning social psychologist Emily Balcetis reveals the fascinating ways in which our perceptions of goals, progress, and potential can either hinder or empower our ability to set and achieve our aspirations. Drawing from her extensive research in vision science, cognitive psychology, and motivational studies, Balcetis uncovers the powerful role that visual perceptions play in our pursuit of success.

Balcetis shares unique insights into the perceptual habits, routines, and strategies that successful individuals employ to reach their ambitions. Through captivating case studies featuring entrepreneurs, athletes, artists, and celebrities, as well as her personal experiences in setting and striving for goals, she brings to life four potent yet often overlooked visual techniques that can be harnessed to your advantage, depending on the context.

By tapping into these visual tactics, you can recalibrate your perception of distance and proximity, gaining a more accurate and motivating perspective on your goals. Balcetis's work showcases the transformative potential of perceptual illusions when used strategically. Whether you aim to enhance your personal life, career, or any other aspect of your journey, "Clearer, Closer, Better" offers a compelling guide to harnessing the power of vision to make your goals more attainable and your path to success clearer.